MARK PHELPS
Contact
Information: 603.502.2517 | mark@markphelps.com
Additional
Information: PDF version of resume | Info/Photo | Portfolio
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CourseCorrect Communications & Consulting, LLC, Hampton, NH
(July 2003 to present)
Principal/Managing Director. Manage consultancy offering eBusiness strategic planning, ecommerce partnership development and website reconstruction. Management consulting and planning services for: infrastructure & systems integration, web presence, online partnership marketing and program implementation. PR/marcomm/promotional copywriting and editing for on- and offline campaigns, web content, email marketing and trade pubs. Creative/ad/brand design and development.
Accomplishments: Design and development of UK sales site for Swedish-based international mobile device GPS navigation system. Site and navigation overhaul and corporate client intranet development for large regional captive insurance leader. Site development for international wedding planning firm. Site and logo design and launch for regional P&C agency. Major redesign and reconstruction of international retailer's online store and ecommerce operation (a Berkshire Hathaway company). Website design, on/offline marketing, partnership and case study development for British public relations firm. Site redesign and development for international provider of emergency management tools and wireless communications technology, which included provision of front-end, interactive customer and product database functionality that tied into Oracle CRM system. |
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Electric
Insurance Company (General Electric affiliate), Beverly, Mass.
(February 2000 to June 2003)
eBusiness Marketing & Partnership Manager. Development
and management of groundbreaking online sales and ecommerce initiatives.
Responsible for all site marketing programs including sales, traffic
generation, partnership management and advertising. Led design,
content and development teams to create industry-leading ecommerce
initiatives with advanced online quoting, transactional and customer
service systems.
Accomplishments:
Managed online sales programs that exceeded goals by 24% in 2002.
Development and implementation of sales initiatives that exceeded
previous year revenue goals by more than 90%. Expansion of partnership
programs that grew number of affiliate sites from 12 to 150 and increased
site traffic by over 57% (to 100k/mo) in the past two years. Planned
and managed complete site overhaul that increased Gomez Associates'
online insurance carrier site ranking to second in the nation. Devised
and implemented email-based lead program that within first year grew
to 25% of online sales. |
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bakersfield.com
(The Bakersfield Californian), Bakersfield, Cal.
(February 1998 to May 1999)
Sales & Marketing Manager. Responsible for direction and management
of rapidly growing community site's branding and promotions, traffic
generation and sales revenue production. Managed divisional strategic
development process and served on Newspaper's senior management planning
committee.
Accomplishments: Developed, implemented and managed divisional
plans that increased site traffic by 577% (to 270k visitors/mo).
Managed sales team that increased monthly revenues by 236% (to $30k/mo)
and client base by 1118% (to 130) in just twelve months. Cultivated
successful print/online sales programs and relationships. Managed
effective media partnerships. |
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Ab
Initio Communications, Orlando, Fla.
(June 1997 to February 1998)
Owner. Contract-based interactive and new media industry consulting,
marketing and development. International trade show consulting and
sales. Full-service website development and sales. Strategic business
planning and writing for multi-million dollar international corporation.
Accomplishments:
Website sales and development for Orlando Internet Services. Business
plan writing for AAA's national magazine. Marketing for INT2, international
broadband network consulting firm. New magazine proposal development
for South Florida News Network. Business plan writing for AAA MountainWest.
On-site British trade show sales for GPS firm. |
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Full
Service Network (Time Warner Cable), Orlando, Fla.
(June 1996 to June 1997)
Manager, Network Promotions & Print Applications. Design, development
and management of interactive advertising content and client accounts
for new product launch of world's most advanced broadband, fully-interactive
digital cable television trial. Development and management of Network's
cross channel consumer promotions. Managed in-home printer applications.
Accomplishments:
Created and participated in successful ad presentations to executives
of Ford, Nissan, Best Buy, Procter & Gamble, SmithKline Beecham,
Atlantic and Elektra Records. Managed acquisition and installation
of video assets that represent world's first public, interactive
television advertisements. Developed and managed record-breaking
traffic generation promotions. |
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AAA
MountainWest, Helena, Mont.
(August 1993 to June 1996)
Director, Marketing (1993-1996). Marketing, advertising and
corporate image direction for Montana, Wyoming and Alaska AAA clubs.
Executive editor for 90k circulation magazine. Responsible for sales
development, customer acquisition/retention strategies and employee
communications. Sales Manager (1993-1995). Developed and directed
company-wide sales staff of 50+ membership counselors, travel and
insurance agents through team of six branch office managers.
Accomplishments:
Editor of state's largest paid-circulation magazine. Created due
diligence document integral to the acquisition of Wyoming and Alaska
clubs. Wrote video presentation script for State Governor. Managed
670K piece, $300K budget direct mail program with a record response
rate of 3.6%. |
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AAA
Washington, Seattle, Wash.
(July 1986 to July 1993)
Communications Specialist (December 1991 to July 1993). Project
management, event coordination and public relations. Development,
organization and management of concurrent marketing and public relations
projects, events and trade shows.
Accomplishments:
Produced and managed trade shows where on-site revenues exceeded
expenses by more than 500%. In public relations role, personally
featured in over 50 radio, television, and newspaper interviews.
Service
Center Manager (August 1989 to December 1991). Responsible for
the sales and service performance and development of a staff of
nine in both the travel and insurance departments.
Accomplishments:
Over nine months, established and maintained the only 100% positive
customer service rating of all offices. Promoted from manager of
the Wenatchee office to manager of the Lynnwood office, doubling
staff size, after only one and a half years.
Travel
Agent (July 1987 to July 1988). Responsible for selling and
servicing domestic airline and rail travel as well as car rental
and accommodation reservations.
Travel
Counselor (July 1986 to July 1987). Responsible for facilitating
routings and travel arrangements for AAA members. |
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America
West Airlines, Seattle, Wash.
(February 1989 to August 1989)
Front counter customer service, operations, ramp duties (part time).
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American
Port Services, Seattle, Wash.
(July 1988 to August 1989)
Traffic & Operations Manager. Developed, expanded and managed all
trafficking operations for this growing international freight and
commodity forwarder. Accomplishments:
Assured safe, efficient and cost effective transport of millions
of dollars in freight. Developed computerized traffic management
system that cut traffic rating time in half. Tripled number of company
sales accounts. |
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United
Airlines, Seattle, Wash.
(November 1987 to April 1988)
Front counter customer service (part time).
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U.S.
Marine Corps Reserve, Seattle, Wash.
(November 1980 to June 1991)
Platoon Sergeant. Staff Sergeant in charge of communications platoon
and responsible for performance and training of 25 enlisted Marines.
Accomplishments:
Numerous Meritorious Masts and Letters of Recommendation. Specialized
schooling in aviation hydraulics/pneumatics, jet engine repair and
battalion-level combat communication system management.
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MBA,
Marketing & eCommerce
Sawyer School of Management,
Suffolk University, Boston
August 2000 to July 2002
GPA: 3.96
Beta Gamma Sigma honor society member |
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Bachelor
of Arts, Trade & Transportation Geography
University of Washington, Seattle |
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